[ NEWS ]
HPE
[ NEWS ]
NEW IDENTITY FOR HPE
High Power Equipment Africa ( HPE Africa ) is set to strengthen its position in the earthmoving sector , with the recent launch of a new logo and refreshed corporate identity .
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Africa - specialists in the exclusive supply and support of Hyundai earthmoving equipment and Soosan hydraulic hammers – has introduced a new logo that reflects the company ’ s adaptable and dynamic approach to its solutions-based service ,” explains Alex Ackron , Managing Director , HPE Africa , Capital Equipment Group ( CEG ) of Invicta Holdings Limited . “ HPE Africa ’ s new vibrant corporate identity , which represents our innovative culture and sound structure , is exciting for the company , our dealer network and loyal customer base . Although HPE Africa has expanded its operation significantly in a highly competitive and challenging sector , the team is not complacent . We are committed to continue to meet exact market requirements and even exceed customers ’ expectations .”
The company ’ s consolidation strategy will be supported by increasing awareness of the company through enhanced marketing of equipment , participation at national agricultural and trade shows and the roll-out of various new services . These include flexible finance and service options ; an engineering , repair and maintenance facility , as well as customer open days and special branch promotions and competitions . “ The recent launch of HPE ’ s ‘ Perfect Fit ’ finance campaign , which offers adaptable financial options , has been well received . ‘ Perfect Fit ’ finance campaign packages , offered through Standard Bank , include four core options , with various combinations of instalment payment choices to suit each customer ’ s business needs . These flexible solutions provide a competitive advantage and increased value derived from the bank ’ s funding structures .” In response to demand from industry for expedient parts supply and greater assistance with on-site repairs to minimise downtime , HPE has upgraded its spare parts delivery service , increased the field services fleet and extended its support service throughout South Africa . Repairs and services include minor and major component replacement , as
Alex Ackron , Managing Director , HPE Africa .
8 | HIRE SA | APRIL 2017