[ NEWS ]
HPE
[ NEWS ]
NEW IDENTITY FOR HPE
High Power Equipment Africa( HPE Africa) is set to strengthen its position in the earthmoving sector, with the recent launch of a new logo and refreshed corporate identity.
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Africa- specialists in the exclusive supply and support of Hyundai earthmoving equipment and Soosan hydraulic hammers – has introduced a new logo that reflects the company’ s adaptable and dynamic approach to its solutions-based service,” explains Alex Ackron, Managing Director, HPE Africa, Capital Equipment Group( CEG) of Invicta Holdings Limited.“ HPE Africa’ s new vibrant corporate identity, which represents our innovative culture and sound structure, is exciting for the company, our dealer network and loyal customer base. Although HPE Africa has expanded its operation significantly in a highly competitive and challenging sector, the team is not complacent. We are committed to continue to meet exact market requirements and even exceed customers’ expectations.”
The company’ s consolidation strategy will be supported by increasing awareness of the company through enhanced marketing of equipment, participation at national agricultural and trade shows and the roll-out of various new services. These include flexible finance and service options; an engineering, repair and maintenance facility, as well as customer open days and special branch promotions and competitions.“ The recent launch of HPE’ s‘ Perfect Fit’ finance campaign, which offers adaptable financial options, has been well received.‘ Perfect Fit’ finance campaign packages, offered through Standard Bank, include four core options, with various combinations of instalment payment choices to suit each customer’ s business needs. These flexible solutions provide a competitive advantage and increased value derived from the bank’ s funding structures.” In response to demand from industry for expedient parts supply and greater assistance with on-site repairs to minimise downtime, HPE has upgraded its spare parts delivery service, increased the field services fleet and extended its support service throughout South Africa. Repairs and services include minor and major component replacement, as
Alex Ackron, Managing Director, HPE Africa.
8 | HIRE SA | APRIL 2017