[ PARTS & SERVICE ]
The value of
AFTERMARKET
SUPPORT
When calculating the profitability of operations using capital equipment, the sums are done
with the assumption that each piece of equipment is operational and working at its full
capacity. This means the bottom line is directly impacted any time a machine is operating
inefficiently, idling, waiting for repairs or parts to arrive.
A
lthough these types of
breakdowns are dreaded
they happen to even the
best of equipment at any
time. It is for that reason
fleet operators need to attach a
premium to the suppliers who are
timeous, effective and easy to deal with.
ELB Equipment represents a large
number of various international brands
in the earthmoving, construction and
mining industries. With this
comprehensive range of equipment
supplied, the company finds itself
to be in a unique situation to being
a best-of-breed supplier that continually
drives aftersales support to exceptional
standards.
Reduced downtime
Syd Rees, national parts manager, and
Gerhard Botha, national service manager
of ELB Equipment, are responsible for
driving the company’s aftermarket
support and are very conscious of
the downtime costs customers incur.
With this in mind, their highly
specialised team are driven to minimise
downtime and ensure every interaction
with ELB Equipment is done with service
excellence, throughout the Sub-
Saharan region.
“Most importantly we have adopted
an ethic to grow our customers’
businesses and focus on serving them in
a way that is proactive in order to keep
their fleet in the best possible condition
to help them meet their goals.
“This is achieved by supplying OEM
quality parts in conjunction with ELB
Equipment’s technical product support
and field service teams whilst our
internal workshop staff will cater for
rebuilds and major component repairs
that is standard throughout our branch
and dealer network in sub-Saharan
Africa,” says Rees.
He explains: “After the handing over
Some equipment stands ready for processing at the ELB Equipment pre delivery inspection
(PDI) centre in Boksburg
of the machine to the customer is where
the hard work for the aftermarket really
begins. It becomes important to
continue the standard of service set by
the equipment sales team that resulted
in the sale of the equipment. For this
reason, ELB Equipment specialises in
supporting its equipment with a swift
turnaround time. However, we always
remain vigilant of opportunities that can
benefit our customer base in order to
assist them with the change in market
demands and dynamics in reducing
their overall operating costs. Our
objective is to treat all customers with
the same level of attention and care
regardless of the scope and size of
their operation.”
Service based
“We strive to build long term
relationships with our customers by
offering competitive prices and adding
more value in distribution, focusing on
the things that optimise our customers’
operations,” states Botha. “We
personalise our offerings and our
logistical operations allow us to offer
service to customers the way they like it,
when they like it, where they need it,
and around the clock.”
Growing together
Botha concludes: “ELB Equipment’s
growth is directly proportional to the
growth of its customers. Therefore, the
success of our customers and ELB
Equipment is intertwined and cannot
be separated. The better we serve our
customers, the better we excel as
a company.”
20 | HIRE SA | MAY 2017