Hip Hop Reader, CRS 360 Final Project 1 | Page 8

Fashion

8 Hip-Hop Reader / May 2014

"Or take the question of exactly how Tommy Hilfiger-a forty-five-year-old white guy from Greenwich, Connecticut, doing all preppy clothes- came to be the designer of choice for urban black America. Some say it was all about the early visible endorsement given Hilfiger by the hip-hop auteur Grand Puba, who wore a dark-green-and-blue Tommy Jacket on the cover of the hugely influential "Grand Puba 2000" CD, and whose love for Hilfiger soon spread to other rappers" (The Coolhunt, 82)