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Lee Ussher
posting blogs, offering quotes and tips. When you post something valuable, people remember you. Even if it’ s someone else’ s content, they associate it with you.”
This organic approach to marketing led to the launch of her second business, Buzz Web Media, a digital branding and social media strategy consultancy that helps businesses craft authentic narratives and build loyal audiences.
“ It was the right time,” she says.“ I was more excited about helping others than staying in a school system. I built eBooks, learned about email funnels, and had a database in a week. That’ s when I really saw the potential.”
Together with her husband, Lee began collaborating with agencies, building a small team to retain control over quality and deadlines. Buzz Web Media quickly became known for its heart-first, no-hype approach to digital marketing— a rarity in an often overproduced space.
Lee’ s success in the business world didn’ t go unnoticed. She was invited to join the board of Inspiring the Future, a national initiative aimed at connecting schools with working professionals to expand students’ career horizons. Through this role, she helped launch AWS Girls’ Tech Day in Blacktown— a powerful event designed to inspire Western Sydney girls to see themselves in science, technology, engineering, and mathematics( STEM) careers.
As a former teacher and a proud resident of Blacktown, the project struck a personal chord.“ I know what it’ s like to be smart, ambitious, and not able to afford university,” Lee says.“ These tech training programs offer paid pathways. They change lives.”
Girls’ Tech Day brings in major players, like Sydney Water and Amazon Web Services, to run workshops and other business to come on board and have showcase booths, giving young women a chance to see what’ s possible.“ We know that gender ideas about careers start young,” Lee says.
“ These events help reshape that thinking early.”
Despite her busy professional life, Lee continues to give back to her community. She serves on the board of the Better Foundation, the official fundraising body for Blacktown and Mt Druitt Hospitals. The Foundation provides funding for both large medical equipment and smaller, but equally essential, items like glucose monitors and LUCAS CPR machines.
Her involvement began after speaking at a“ Grow with Google” event, where she caught the attention of the Foundation’ s chair.“ They needed someone who understood tech and marketing,” she says.“ I knew I could help— and if you know you can help, you should.”
With her background in branding and networks in Western Sydney, Lee was able to support the Foundation’ s rebranding efforts and enhance its digital presence.
“ It’ s important to give where your values are,” she says.“ Health affects everyone, and Blacktown Hospital is where my family has gone for care.”
Lee’ s story isn’ t one of overnight
Lee( far right) in her role as a board member of Better Foundation, giving a certificate of appreciation to Central Hotel in Blacktown
success or viral fame. It’ s a story of integrity, consistency, and community, a reminder that you don’ t need to shout to make a difference. Whether she’ s writing curricula for neurodiverse kids, guiding small businesses through digital mazes, inspiring girls to enter tech, or raising money for local hospitals, Lee always leads with purpose.
“ I’ ve never really tried to be a square peg in a round hole,” she says with a smile.“ I’ ve always followed the things that have been interesting to me and have made me curious, the things that matter while giving back to my community where I can.” And for those lucky enough to cross paths with Lee Ussher, that quiet power is truly unforgettable.
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THE HILLS INDEPENDENT theindependentmagazine. com. au ISSUE 121 // JULY 2025 7