POST WAR OPTIMISM
The Second World War had decimated and damaged all businesses . Suddenly there was post war optimism . Businesses could now be rebuilt . Ray ’ s son Alan joined the business that had been severely restricted during the war years .
Market leadership was wide open . Alan ’ s hands on drive and energy was what was needed . He was the right man in the right place .
Alan embraced Ray ’ s instinctual understanding of the value of property marketing .
Ray White had become a stand out agency in the 1950s . By then , his brother Max had joined the business . Expansion began with the first 15 company owned offices by the late 1970s .
Top Right : Alan in uniform next to Ray ( seated ) with Alan ’ s older son Brian Bottom Right : Max White during WWII