HHE Perspectives on Hospital and Industry Partnerships | Page 4

Perspectives on hospital and industry partnerships:
The aim of improving outcomes, increasing patient satisfaction and reducing costs
About this report
T
he aim of this report is to investigate the understanding of and attitudes to
value-based healthcare among senior hospital stakeholders and healthcare
system decision makers in Europe.
Value-based healthcare is a data-driven, holistic approach in which a company
partners with hospitals and healthcare providers to offer a range of benefits
tailored to their specific needs and priorities. It usually involves the healthcare
company identifying areas for improvement in a hospital through in-depth
analyses and discussions and then recommending bespoke and tailored
solutions accordingly. Traditionally, healthcare companies tended to focus
on selling specific products on an individual basis via sales representatives.
However, the healthcare industry is shifting and there is increasing pressure
on hospitals and healthcare providers to do more with less. This has led to an
increase in value-based offerings.
This report specifically considers the aim of improving clinical outcomes,
increasing patient satisfaction and reducing costs in an integrated fashion.
The insights gathered in this report were based on the feedback gained from
10 key opinion leaders who hold senior positions in hospitals and healthcare
systems across Europe. The interviews were conducted in a double-blinded,
qualitative market research setting. Respondents were selected by specific job
titles, which ensured that they have the relevant experience and knowledge of
the focus area of the research. These included:
Editorial comment:
V
alue-based offerings as part of
hospital–industry partnerships are
seen as a welcome addition to hospital
stakeholders and healthcare system
decision makers’ armamentarium.
According to this research, the perception
is that these offerings are particularly
helpful for specific disease areas, such as
oncology and diabetes, data exchange and
coordinating IT systems in acute settings.
Further research is needed to understand
what series of events or ‘perfect storm’
would need to occur in order for these
hospital–industry partnerships to become
one of the first ports of call for hospitals
looking to achieve their goals.
1. Head of Contracting Management United Kingdom
2. Pharmacy Director United Kingdom
3. Commissioning Manager United Kingdom
4. Service Re-Design Manager United Kingdom
5. Purchasing Director France
6. General Manager France
7. Pharmacy Director Italy
8. Pharmacy Director Germany
9. Pharmacy Director Spain
10. Medical Director Turkey
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HHE 2018 | hospitalhealthcare.com