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healthcare across Europe that is dissociated from feelings of fear and embarrassment. Ultimately, the most effective and vital component in the battle against colorectal cancer is detecting its presence as early as possible, as colorectal cancer symptoms only become prevalent in the later stages of the disease. A harmonisation of screening programmes and increased participation rates needs to become a key priority for governments across Europe. Professor Dekker’s expertise derives partly from the Netherlands, in which pilot-studies and implementation studies were conducted to investigate the most effective ways of organising the programme and encouraging enrolment. The Netherlands currently has the highest rate of participation in colorectal cancer screening programmes in Europe. UEG is a professional non-profit organisation encompassing all the leading European medical specialist and national societies focussing on digestive health. UEG aims to reduce the burden of digestive diseases through improved disease prevention, diagnosis, cure and raised awareness of their importance. About the author and UEG Professor Evelien Dekker, colorectal cancer expert, is a member of the European Gastroenterology (UEG) Public Affairs Committee. References 1 International Agency for Research on Cancer (IARC). 2 Arnold M et al. Global patterns and trends in colorectal cancer incidence and mortality. Gut 2017;66(4):683–91. 3 Mousavinezhad M et al. The effectiveness of FOBT vs. FIT: A meta-analysis on colorectal cancer screening test. Med J Islam Repub Iran 2016;30:366. 4 United European Gastroenterology. 2016. One in four cases of CRC diagnosed within two years of a negative screening result. www.ueg. eu/press/releases/ueg-press- release/article/one-in-four-.... (accessed August 2019). 5 United European Gastroenterology. 2016. Experimental models of colorectal cancer. www.ueg.eu/ education/latest-news/article/ article/experimental-mo.... (accessed August 2019). 6 Moorcraft SY, Smyth E, Cunningham D. The role of personalized medicine in metastatic colorectal cancer: an evolving landscape. Therap Adv Gastroenterol 2013;6(5): 381–95. 7 United European Gastroenterology. 2017. Artificial intelligence: is this the future of early colorectal cancer detection? www.ueg.eu/press/ releases/ueg-press-release/ 5 HHE 2019 | hospitalhealthcare.com article/ueg-week-art.... (accessed August 2019). 8 United European Gastroenterology. 2018. European colorectal cancer rates in young adults increasing by 6% per year. www.ueg.eu/press/ releases/ueg-press-release/ article/ueg-week-eur.... (accessed August 2019). 9 Eurostat: Statistics Explained. 2014. Overweight and obesity- BMI statistics. https://ec.europa. eu/eurostat/statistics-explained/ index.php/Overweight_.... (Accessed 6 February 2019). 10 United European Gastroenterology. 2014. Family doctor intervention is crucial in the fight against Europe’s second biggest cancer killer. www.ueg. eu/press/releases/ueg-press- release/article/family-docto.... (accessed August 2019).