Hexa Reports The Cards and Payments Market Size, Share, Emergin | Page 2

This report provides top-level market analysis, information and insights into the Brazilian cards and
payments industry, including –
•
•
•
•
•
Current and forecast values for each market in the Brazilian cards and payments industry, including
debit, credit and charge cards.
Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and
payment cards. It also, includes an overview of the country's key alternative payment instruments.
E-commerce market analysis and payment methods.
Analysis of various market drivers and regulations governing the Brazilian cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and
charge cards.
Scope
•
•
•
To increase credit card use, the National Monetary Council has implemented a number of measures in
the form of reducing fees and interest rates on credit card transactions. Most recently in January 2017,
it introduced restrictions to revolving credit lines offered by credit card issuers. Under the new rule,
whenever credit card holders enter a revolving credit pattern and are unable to pay off the debt within
the first 30 days, the bank has to offer a credit instalment option to pay off the outstanding balance,
with lower interest rates. Card issuers were given a deadline of April 3, 2017 to comply with the rule.
The uptake of alternative payments is gradually increasing in Brazil, with banks and payment solution
providers launching products and services in the market. Samsung launched its mobile payment service
Samsung Pay in Brazil in July 2016. The service is supported by major banks such as CEF, Banco do
Brasil, Brasil Pre-Pagos, Porto Seguro, and Banco Santander Brasil. Visa launched the Visa Checkout
service in Brazil in October 2015. Visa Checkout is a payment solution that stores users' payment and
shipping details, providing faster checkout on partner merchants' websites or apps. Similarly,
Mastercard launched its Masterpass payment solution in Brazil in July 2015.
The emergence of digital banks is likely to accelerate a shift towards electronic payments in Brazil.
Brazil-based fintech company Contro.ly launched its mobile-only bank Neon in July 2016. Customers
use facial recognition to access their account, as well as to perform additional transactions such as
transfers and payments. When customers sign up, they have to enroll in biometric authentication with
their mobile phone by taking a selfie, which will be used for future authentications. Previously Nubank,
the country's first mobile-only bank, was launched in September 2014, which also enables consumers
to conduct banking transactions through their mobile phones.
Request A Sample copy of This Report @ https://www.hexareports.com/report/the-cards-and-
payments-industry-in-brazil-emerging-trends-and-opportunities-to-2020/request-sample
Follow Us: