Hexa Reports Over-the-Top (OTT) Devices And Services Market Siz | Page 2

Moreover, the rising demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription
Video on Demand (SVOD), instant messaging services, and internet TV are expected to propel the industry
growth over the forecast period. OTT service providers are increasingly focusing their efforts toward the
development of various innovative features, such as Google Translate, which translates voice mail services
into text, to provide convenience and enhance customer value.
Further key findings from the report suggest:
• Content providers such as DISH Network, Comcast, AT&T, and DIRECTV, are paving their way into the SVOD
domain to expand their presence and capture a larger market share by providing various offerings within the
domain
• OTT service providers across the globe are focusing their efforts on the development of the three key
streaming technologies that include High-Dynamic Range (HDR),1080p content, 4K streaming, and Virtual
Reality (VR) video
• Players such as WhatsApp, Tencent QQ, Apple FaceTime, Skype, and Google Hangouts, are upgrading their
processes with new innovative technologies and offerings to provide advanced communication and messaging
services
• The proliferation of hybrid models combining Subscription VOD (SVOD) with Advertising VOD (AVOD)
coupled with the increasing penetration of fiber broadband and 4G internet services are expected to propel
the demand for OTT content across developing nations such as China
• Growing proliferation of Smart TVs is expected to provide increasing opportunities for advertisers to become
content providers and offer a wide plethora of services to consumers through various platforms such as Hulu,
Netflix, and YouTube
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Table Of Content
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Snapshot & Key Buying Criteria, 2014 - 2025
Chapter 3. OTT Devices and Services Industry Outlook
3.1. Market Segmentation & Scope
3.2. Market Size and Growth Prospects, 2014 - 2025
3.3. Value Chain Analysis
3.4. Market Dynamics
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