Display Advertising
Run Time
One Week, Any One
Newspaper
0-30 inches 30”+ 60”+ 100”+ Pickup Additional
Publication
Classified
Display
7.90 7.30 6.90 6.50 4.90 N/A
One Week, All Three
Newspapers 16.90 16.30 15.90 15.50 N/A 17.25
repeat 13.25
Three Consecutive Weeks,
Any One Newspaper 7.50 6.95 6.55 6.20 4.90 N/A
Three Consecutive Weeks,
All Three Newspapers 16.05 15.50 15.10 14.75 N/A N/A
Add 25% to any above rate for guaranteed/promised position. Production cost is included in first publication; size discount applied above.
Newspaper/Online Combinations
Each unit combination is pre-selected for high impact with easy convenience, and is discounted into one simple package. Take
even deeper discounts by committing to 3 consecutive weeks or a 13-, 26-, or 52-week schedule.
Each unit includes:
• local newspaper ad with prominent guaranteed position, many including full color
• local newspaper website ad on high-traffic pages
1-run 3 consec. 13 sched. 26 sched. 52 sched.
total
weeks weeks weeks weeks
Unit Name Size Newspaper Position Online Position Front page 6x1.5 Front page bottom, full color Rotating home pg top leaderboard (728x90
px) 299.00 289.00 279.00 269.00 259.00
Front B section 6x1.5 Front of B, bottom, grayscale Rotating home pg top leaderboard (728x90
px) 199.00 189.00 169.00 159.00 149.00
2x3 In-column, area news News block D small rectangle (120x90 px) 134.00 129.00 109.00 99.00 89.00
2x5 Top of school, obituaries, record,
News block D small rectangle (120x90 px)
or sports page 219.00 209.00 199.00 189.00 179.00
Area News
Position Spot
PUBLISHER’S LIABILITY FOR ERROR: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions
in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. INDEMNIFICATION: The advertiser and/or
advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks,
copyrights, trade names, patents or proprietary rights, or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.
Deadlines, Color & Dimensions
Herald Journal, Enterprise Dispatch
& Delano Herald Journal
Publishes once a week
99 per newspaper (full or spot)
279 in Classifieds/Going Out section
$
$
Color Notes
Display Advertising
Publication Date. . . . . . . . . . . . . Deadline (4 p.m. M-F)
Friday. . . . . . . . . . . . . . . . . . . . . . Tuesday
Classified Line Advertising
Publication Date. . . . . . . . . . . . . Deadline (4 p.m. M-F)
Friday. . . . . . . . . . . . . . . . . . . . . . Wednesday
Color ads are already discounted, based on shared color availability
on the press, and we strive to separate color ads much as practical.
Guaranteed position is available for a 25% upcharge on both space
and color. Due to press capacity, color is generally not available in
classifieds. Contact your sales representative for special cases.
Mechanical
All publications are SAU-compatible.
6-column (11.125-inch) by 21.5-inch page
Classified Display Advertising
Publication Date. . . . . . . . . . . . . Deadline (4 p.m. M-F)
Friday. . . . . . . . . . . . . . . . . . . . . . Tuesday
1 col = 1.7 in.
2 col = 3.58 in.
3 col = 5.46 in.
4 col = 7.35 in.
5 col = 9.24 in.
6 col = 11.125 in.
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