Raising
awareness in
Perth, Australia
with a cup of
coffee
HepatitisWA wants to
grow awareness in our
local community about the
new lifesaving hepatitis C
treatment.
After discovering an
organisation called the
Paper Cup Project that
partners with local not-for-
profits, artists and cafes, we
believed that placing our
message on a coffee cup
would be a unique way to
share the message.
We worked with a local
artist called Bertie Louise
who helped design our cup.
By HepatitisWA
@HepatitisWA
The cafes receive the
cups for free, helping us
to distribute our message
and the artist receives free
exposure. It’s a win, win for
everyone. All we needed to
do was pay for the printing
of the cups.
People may not be aware
the current treatments
exist, even though it
has been available
to Australians on the
Pharmaceutical Benefits
Scheme (PBS) since March
2016.
We believe there are many
people in the Perth suburbs
who are living with hepatitis
C but are not aware there
is something they can do
about it.
The treatments have
virtually no side effects and
can be completed in 8 – 12
weeks, with a 97% cure rate.
Therefore, we wanted to
promote the hepatitis C
cure in an artistic way, on
coffee cups, to encourage
conversations about the
cure.
We have had 15,000 cups
created and they have been
distributed to 16 different
cafes. People have been
contacting us about the
impact of the cups; one
person told us that their
father has had hepatitis C
for 30 years and had no idea
about the cure until they
were shown the cup.
“We wanted to promote the hepatitis C
cure in an artistic way, on coffee cups, to
encourage conversations about the cure”
6 hep Voice FEBRUARY 2019
hep Voice
FEBRUARY 2019 7