HCI: Consumers, pharmacists, and physicians as a whole are not knowledgeable regarding the benefits of CBD, seems to be a huge learning curve. How do you plan on educating the market?
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EP: Because of so much information currently available, the market is somewhat educating itself on the benefits of CBD. However we will be working with our doctors to develop an educational platform.
HCI: How do you plan on marketing your products with so many advertising restrictions? Seems to be a significant hurdle?
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EP: Our products are marketed through a doctors office distribution network that was pre-existing through our pharmacies.
HCI: Are you creating your own CBD brand and white labeling to wholesalers and/or retailers?
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EP: Yes; we have several CBD brands, including Spire, Dr. B-Well, and Elemental Pharma. Thanks to our FDA lab, we are also able to produce and white label for other companies as well.
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