HempCBD Investor Magazine Issue 2 - February 2020 | Page 152

HCI: How can we be sure your product has the amount of CBD you claim? It seems like there is a significant amount of fraud within the industry.

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AEC: We test our Hemp at every stage…dry mass, extract, and finished product…through third party institutions to ensure quality and to document the amounts of each Cannabinoid. Fraud may be a bit strong to describe the mislabeling, but because of the lack of regulation, there is a lot of incorrect information in the marketplace and surrounding the products available.

HCI: cbdMD has a product with 3,000mg of CBD. Do you have any products that are comparable to that?

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AEC: This is a great example of the confusion in the marketplace! There currently is not enough testing to substantiate how many milligrams of CBD isolate or Full Spectrum CBD is needed to be effective and at what point it becomes overkill. That’s why we spent 2 years developing Lidocream®. Our goal was to create an affordable pain relief product that could provide relief and that’s exactly what we did!

HCI: What are your price points and are they comparable to the industry?

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Website: www.lidopaincream.com

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