industry is as mentioned below:
Mission:
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To amuse people of all
ages with state of the art
technology and creativity
To make a profitable
international amusement
business conglomerate which
shall:
Manufacture high technology
innovative products
Operate state of the art
amusement centers, both
indoor and outdoor
Pay attention to the society
and the environment
Spend considerable time on
business and environment
sustainability
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Vision (in the field of amusement
industry):
To create a business which:
Is ethical, sustainable and
profitable; spreads less carbon
footprint
Has high brand value. Brand
identity & perception do not differ
i.e. delivers what is promised
Has happy & engaged employees
and customers
How did you build a consumer
culture around your product?
What’s your Strength of
Business?
In a retail business like ours, that
has a wide range of offerings,
building a consumer culture isn’t
a challenge, especially when the
target audience is people of all
age groups belonging to lower
middle class till upper middle
class.
The games or attractions available
at all our outlets are majorly
focused on family and group
indulgences. However, none of the
attractions will ever disappoint a
30 | HELLOBIZ NOV 2017
solo visitor too. Our product mix
is such that there is something,
absolutely world class, of interest
for every visitor.
In order to increase customer
loyalty we take the following
measures:
We make sure that every outlet is
aesthetically state of the art
New machines are added almost
every quarter. Thus when a
customer re-visits (i.e. on an
average 3 months for a re-visitor)
the customer finds the outlet fresh
and exciting
Our pricing is down to earth with
a view to giving value for money
and loyalty
What has been your greatest
moment of success?
My greatest moment of success is
yet to be realized.
We are in plans of developing
an indoor entertainment center,
which will have all entertainment
attractions/products under roof.
To put it in simpler words, it would
be like an entertainment mall. This
will be one of its kinds of setup
in India which will have all the fun
activities and food outlets within.
And if successful, this will lead a
precedence of such setups across
the major cities in India.
How do you approach marketing
your business?
The key sources of marketing
for us are our customers. Our
marketing strategy primarily
revolves around engaging people.
However, experiential marketing
is key in our industry. We often
execute it through events, social
media engagements and through
our own loyalty card system.
Where do you see yourself in
5 years? 10 years? Your Future
Plans?
For the next 3-5 years, my future
plans are:
In retail operations-
To organically expand in 6-7
more centers across the country
in terms of Mastiii Zone, Snow
Mastiii and the entertainment mall
(yet to be branded)
We will also look at some
inorganic expansion possibilities,
like acquiring single and small
chain operators at strategic
locations where we can expand
rapidly
To set up an amusement park
and water park together in one
premise
In Manufacturing-
To bring in more VR related
products
To bring in more arcaded products
related to sports
To soon launch some products
based on Mixed Reality (MR)
My 10 years plan:
In terms of course correction,
we believe in taking one step
at a time. Since we are into the
technology business which is
volatile yet lucrative, having a
strict laid out 10 years future plan
would not feasible. However, a
rough vision is to have a huge
setup catering to the amusement
industry. We might also invest in
industries parallel to it i.e. cinema
theaters, cinema making, a chain
of restaurants, etc.
What are some of your leadership
experiences while making Modern
Mastiii a largest chain of its own
product?
Managing people is the biggest
challenge and every day we
are learning how to manage
our people even better. We