EVENT
WELCOME TO THE HOUSE
OF FINE YACHTING
MONACO YACHT SHOW 2017
Every year, the Monaco Yacht Show strives to outdo the last and the 2017 edition was no exception.
Three new exciting developments this year ensured that visitors and exhibitors alike were offered the
best experience possible. Catering particularly to UHNWI, these esteemed guests were offered the unique
opportunity to fully appreciate their next potential superyacht.
F
rom last in Monaco, The world’s greatest superyacht
event was held in Monaco this past 27 to 30 September,
bringing together an exceptional collection of
superyachts presented in an outstanding exhibition of
quality on the quayside.
The 27th edition of the Monaco Yacht Show (MYS) thus
fulfilled all its promises and reflected a more buoyant market, supported
notably by the strong attendance of American and Russian clients on the
quays of Port Hercules, offering 125 superyachts.
This year’s fleet was larger and younger (average length 49m, 50% of
the yachts less than two years old) and according to Gaëlle Tallarida,
Managing Director of the Show, it appealed to visitors right from the
start: «The exhibitors were busy from Wednesday morning with business
meetings on their stands and a full list of bookings for yacht visits. We
felt that the whole industry was concerned by an event they’ve been
preparing for months, with high trade expectations. By midday this
impression was shared by all the different participants, brokers or
shipyards who already confirmed negotiations with visitors interested in
chartering or purchasing a yacht.»
A new superyacht clientele invited by the
MYS Organisers
Attendance at this year’s edition was higher than last year, with 36,400
participants - an 8% increase - made up of international business clientele
and private visitors invited by the MYS organisers, via the «Sapphire
Experience». 160 ultra-qualified individuals thus enjoyed a bespoke
stay in Monaco with visits of the superyachts displayed in Port Hercules.
Around 400 appointments* were scheduled aboard with the yachts’
122 / Hello Monaco – Winter 2018
representatives (one «Sapphire Experience» guest had already placed
an order for a yacht) (*calculated according to the aggregate total of visits
scheduled for each guest).
On the eve of the MYS, the 2nd edition of the Monaco Yacht Summit
welcomed some fifty potential new superyacht clients – or their
representatives – to discuss the key information to be borne in mind
when chartering or purchasing a luxury yacht for the first time.
The presence of these future owners or charterers in Port Hercules was
the tangible result of the marketing and public relations actions managed
by Gaëlle Tallarida and her team to promote encounters between the
580 exhibitors and new clients. She said: «The Monaco Yacht Show has
become a brand with a strong identity, clearly defined since the first
edition in 1991. The MYS is unique in being the only «hybrid» show in
the world exclusively dedicated to the universe of superyachting. We
are proud to host both the B2B community and today’s and tomorrow’s
superyacht purchasers. They make a perfect fit. A new yacht order
generates important business activity for all sectors in the yachting
industry. Owners are more and more involved in the building of their
yachts. At the MYS, future buyers also meet the nautical suppliers to
discover the latest interior designs, cutting-edge equipments or brand-
new gadgets. And they love it! »
An enthusiasm that was also obvious on Quai Antoine Ier with «Tenders &
Toys», the new exhibition dedicated to the trendiest luxury tenders and
water toys on the market. An area unanimously praised by its exhibitors,
who signed great sales and who have already requested bigger exhibition
spaces for 2018. This success confirmed the boom of leisure activities
linked with yachting, appreciated by a younger generation of clientele,
who represent a large percentage of yacht chartering.