Hello Monaco magazine HelloMonaco 2018#04_Summer_Autumn_WEB | Page 109

PARTNER EVENT CINEMA OPENS ITS CREATIVE ARMS TO THE SERVICE OF HUMANITY UNDER THE HIGH PATRONAGE OF H.S.H. PRINCE ALBERT II OF MONACO Manuel Collas de La Roche - President & Founder of MBWF W Leee John - Leader of the band «Imagination» e are definitely living in a high- tech era where everything seems possible, both in a real and virtual world, through Media and Social Media. But are we allowed to keep the real human values? Aren’t we subjected to the big risk of losing the true understanding of life? On these premises, the producer and actor Manuel Collas de la Roche founded, three years ago, the sustain- able movement Monaco Better World Forum (MBWF) aimed at re-humanising the World by inspiring an inner reflection on social and en- vironmental key issues into the public, through one of the most effective tool Man has ever created: Cinema. Film industry, in fact, can re- ally push a social change as already testified by the Cinéma Vérité Festival directed in Ge- neva (Switzerland) by Collas de la Roche with the support of well-known actors and world leaders such as Sharon Stone, Susan Sarandon, Jane Fonda, the Queen Noor of Jordan and the Nobel Peace Prize Wangari Maathai. HelloMonaco is supporting the launch of the 2018 international film festival edition, called «Cinematic Art at the Service of Humanity», which will take place at the Oceanographic Museum of Monaco and the Yacht Club de Monaco on September 21 & 22, under the High Patronage of H.S.H. Prince Albert II of Monaco who will give the prestigious MBWF awards to significant categories designated by a technical jury made of renowned members such as the actress Mira Sorvino, the actors Abel Jafri and Gosha Kutsenko, the producer Gary Goldstein (Pretty Woman) and Lawrence David Foldes. «Although the selection of movies is still in progress, I am proud of announcing that the main focus will be on: women’s rights, disabili- ties, biodiversity, environment, childhood and education», pointed out the MBWF president Manuel Collas de La Roche, Lawrence David Foldes, brand Emperius, Laurent Attar-Bayrou (SPIA - Blue Helmets) MBWF will cover also the human well-being. «We will take the advantage of this stimulating festival to present some innovation with regard to cosmetics, launching a revolutionary mole­ cule that will be remembered and use