Hello Monaco #15 Summer–Autumn 2022 | Page 57

INTERVIEW
HelloMonaco : Could you tell us about your event organizing experience ?
Katerina Mira : It all started professionally more than 10 years ago . I was then managing large corporate events for banks . Hosting McKinsey ’ s corporate offsite meetings , I was supervising their every step , from the moment guests boarded the plane to their return flight . Since 2013 , I have been involved in organizing a major “ Symphony of the Côte d ’ Azur ” party featuring Vladimir Spivakov ’ s concert at the Villa Ephrussi de Rothschild .
: You have opened a wedding agency Katerina Mira . What made you decide to focus on this particular field ?
Katerina Mira : Weddings are truly special in the event industry . Creating a new family is a sacred , extremely responsible and , naturally , a memorable moment . Being fully aware of my important role , experiencing vivid emotions , helps me to be 100 % resourced whilst preparing this special day . On the one hand , it is romantic and exciting , but on the other , it is an extremely serious and commited set of tasks . If something goes wrong , it may be a traumatizing , negative moment , inevitably stored in your memory , and this is not an option . Loving weddings lets me do my job with absolute dedication .
After all , a wedding is the start of a new family , opening up on further family events : birthdays , baby showers , christenings , wedding anniversaries . Our clients then want us to keep taking care of them . A perfectly orchestrated wedding does give amazing credibility to its organizers . Having a reliable event planner who knows family traditions and preferences in the smallest detail is like having a good family doctor .
: What is your agency ’ s philosophy ?
Katerina Mira : I would like the newlyweds to give the following feedback on their celebration : “ It was so amazing , it was beyond our wildest dreams ”.
Katerina Mira ’ s mission is creating an event to be remembered for a lifetime not only by the couple , but also by its guests . An extraordinary , highly detailed and personalized experience . We are offering our clients a celebration thought out in the smallest detail . Their slightest wishes come true before they are even voiced .
Hello Monaco Summer — Autumn 2022 / 55 www . hellomonaco . com