MADE IN MONACO
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HelloMonaco : Mr . Ramello , what does your business in the field of fashion fur and accessories represent for you ?
Carlo Ramello : The fur business has always been the centre of my family ’ s interests for three generations and I consider it a true passion more than a job . Thus , I am always seeking to make my clients feel good in my furry creations . A lady living in the unique environment of Monaco should always include a first-class fur in her closet . This makes ‘ luxury ’, not just style .
: The cosmopolitan environment that you can enjoy staying and living in Monaco with your activity , has it allowed you to improve your creativity giving more possibilities to experiment with it through your handcrafted creations ?
CR : Yes , absolutely . Monaco definitely encouraged me to express myself as a fashion stylist through interesting inspirations fuelled by both its high cultural background and financial reality . My growth goes hand in hand with Monaco ’ s development that is still working to reach higher levels like in Paris or in London where fashion dares more . Here , it is not possible to make only one ideological fashion collection . In the last four years , we started conceiving something distinctive , prestigious but also competitive on the global market . An example is the partnership with Loro Piana Cashmere , globally known as having excellence in woollen fabrics . We achieved outstanding results with fine tailoring , faithful to Loro Piana ’ s classical style , but with a glamorous colourful look typical of our brand , thus satisfying our customers ’ various tastes .
: What characterizes Monaco ’ s market compared to others ?
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CR : In Monaco you can still breathe the elegance and the refined stately touch inspired by Princess Grace . I have known Monegasques for a long time and I can say that they also love refinement in tandem with simplicity which is precious as well . This does not mean they do not like innovation . In my first Monaco fashion show in 2008 , I presented a series of eighty models inspired by flowers and I received lots of compliments . Of course , my target is to follow customers ’ trends but I am aware that any garment has to be different from another and totally customized with attention to detail .
: Could you reveal the new trends for the next Season 2021 – 2022 ?
CR : The evolution goes towards longer coats than usual , up to 130 / 135 cm . A kaleidoscope of wonderful colours starting from natural sand to pink , yellow and various shades of blue , including the electric one , is dominant this year . As for the fur material , natural sable and lynx are the leading luxury choi ces .
Mink is now used mainly for applications to fabrics .
: What is your preferred “ motto ”?
CR : “ Feeling comfortable inside a fashion creation ”.
: Could you please update us on your programmes for the future ?
CR : We are planning a series of thematic fashion shows by invitation in a pleasant and more intimate atmosphere than in typical imposing fashion shows . After the “ lockdown ” period , our clientele is asking for refined and luxury contexts but not overly lavish . A format that was in fashion in the Fifties .
CARLO RAMELLO HIGH FASHION BOUTIQUE IS LOCATED IN MONTE-CARLO , AVENUE DE LA COSTA , 27 – 98000 MONACO – PHONE : 00377 97984280
110 / Hello Monaco Winter 2021 – 2022 www . hellomonaco . com