Hello Monaco #10 Winter 2020–2021 | Page 94

WHO IS WHO
Riccardo Giraudi
the family business . Educated in the best European business schools , Giraudi Junior decided to take the concept even further , from the importing of meat to the restaurant business .
SILVERSEA

The relatively young Silversea cruise

company , founded in 1994 , already has its own history .
© Riccardo Giraudi
© Riccardo Giraudi
Having dramatically changed its business practices , Giraudi Meats has become one of the largest hormone-free beef suppliers , annually selling around 90,000 tons of meat . In 2005 the family explored a new direction , opening a meat restaurant in Monaco . The founder ’ s son , Riccardo Giraudi , admits he can ’ t stand the Beefbar to be called a steak house . Meat is regarded like a rare wine here , and the restaurant ’ s menu is more like a wine list .
https :// www . vealthebook . com /
In the 1980s , a Roman lawyer and maritime professor , Antonio Lefebvre d ’ Ovidio , founded a luxury boat design company . By 1994 , he merged several cruise liners under the Silversea brand . In 2001 , the family company was joined by his son Manfredi , a respectable Italian businessman who extended the Silversea fleet from 4 to 10 liners , further exploring the cruising concept .
In 2018 , a merger agreement was signed between the two undisputed industry leaders , the Royal Caribbean and Silversea Cruises . The Silversea Cruises stake , excitedly reported on by the international media , was estimated at $ 1 billion . Manfredi Lefebvre remains the head of Silversea , carrying on his father ’ s family business . He has a special relationship with the Principality : the cruise company has its headquarters in Monaco , Manfredi Lefebvre d ’ Ovidio is a 25 year long resident of the Principality and in 2007 , he was awarded the title Saint-Charles Chevalier by Prince Albert II of Monaco .
GIRAUDI GROUP

While the gigantic boats are silently

swaying in the Fontvieille port , the
Jean-Charles Rey quay is full of life . If you want to get a table at the Beefbar , you may be queueing in the street for quite a while . A steak dinner with a glass of Chianti is a ritual for locals and tourists alike . The Giraudi rib eye is now a must for all the French Riviera foodies . For Chinese Wok noodles , visit the stylish Song Qi . Dine with pizza , bruschetta or mozzarella burgers at the Mozza . The Giraudi Group is dedicated to a concept of bringing together different world cuisines with an undisputable quality mark .
Erminio Giraudi started off in the 1970s , importing Dutch and French veal into Italy . He soon involved his son Riccardo in
Erminio Giraudi
The Song Qi restaurant by Giraudi Group is famous for its Chinese cuisine .
The Beefbar concept has taken over the planet : Mykonos , Dubai , Mexico City , Hong Kong Beefbar ... In 2017 the Hong Kong Beafbar was awarded its first Michelin star . In 2009 , the Monaco Restaurant brand was already counting 10 locations in the Principality , featuring different world cuisines : from gourmet dishes to casual burgers , Mexican tapas and an exclusive Tuscan wine list . More recently , in early 2020 , Riccardo Giraudi opened a new place « Cozza » in Monaco . This time it is a fish restaurant .
The Giraudi Group has now chosen a totally new direction — fashion . Its online outlet , Fashion Factory , is boasting a number of the best international brands . Knowing the family business grip , this is another project simply doomed to success .
Silversea is now one of the largest cruise lines with offices based all around the world : the United States , the United Kingdom , Germany and Australia . Its fleet counts 10 luxury liners sailing to 900 destinations from Africa and the Galapagos Islands to the Arctic and Antarctic . In 2021 , the company is planning to offer a unique round-the-world tour taking 167 days . https :// www . silversea . com /
Silver Origin , the very elegant ship built by Silversea , takes on board 100 guests .
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