WHO IS WHO
SASS CAFE https :// www . sasscafe . com /
All nightlife lovers are familiar with these luxurious boudoir interiors . Jennifer Lopez , Lady Gaga , Beyoncé , Matt Damon , Will Smith and Mike Tyson are all famous for enjoying its cocktails . For more than 25 years now , party-goers from all over the world have flocked to Sass Cafe for a glass of bubbly and a live piano performance , dancing the night away to a trendy DJ and taking photos with its famous owner . Sass Cafe has truly become a legendary landmark and a focal meeting point for International and Monaco ’ s elite and celebs .
The entrepreneur Salvador Treves , known as Sassa , was born in Barcelona in 1937 . He owes his legendary nickname to his primary school teacher who shortened Salvador to this laconic and catchy version .
In 1938 , fleeing the horrors of the Spanish Civil War , Salvador ’ s parents moved to Marseille , then to Portugal . After the war , the family settled in Monaco where the young man graduated from high school . « I was a natural at mathematics , physics and chemistry , but a lazy one ...» — Salvador can be heard saying . The future entrepreneur started studying dentistry in Marseille , but never went down that path . As a summer job , he performed as a magician on cruise ships . He was paid 50 dollars a day — a fair wage back in those times .
By a happy coincidence , Sassa got wrapped up in the nightlife industry . In 1971 , he was managing the very famous Tiffany ’ s nightclub on the French Riviera , popular with movie stars and public figures . He then fell totally in love with the luxurious party atmosphere .
https :// www . sasscafe . com /
Many celebrities have visited Sass Cafe managed by Salvador and Samuel Treves . Among them are … https :// www . sasscafe . com /
… Jean-Paul Belmondo , …
https :// www . sasscafe . com /
… Sharon Stone , …
… Sean Penn , …
https :// www . sasscafe . com /
In 1993 , the 24-hour restaurant L ’ Horloge closed down on Princess Grace Avenue in Monaco . By that time , Salvador who owned several shops , was dreaming of opening his own place . He did not miss out on acquiring this prime location . His concept was simple . After the local restaurants would close , and a few hours before the night life sparkled , this was a nice place for the socialites to have a couple of cocktails . Sass Cafe planned to play live music until midnight . https :// www . sasscafe . com /
… Jean-Claude Van Damm . https :// www . sasscafe . com /
For Salvador Treves , the popularity of Sass Cafe is all about personal contact with his guests . He does admit that it is a « word of mouth » place , no need for publicity . Hollywood stars and politicians are among his regulars . The founder ’ s son , Samuel , who has taken over the business , stays true to this strategy . Thanks to Samy , Sass Cafe « never gets old ».
Its « young » spirit is embodied by Samuel ’ s friends , international trendsetters in music and show business . « The world ’ s hottest criminal » Jeremy Meeks , the legendary Turkish chef Nusret Gökçe , rapper Tyga — just to name a few of the Sass Cafe famous regulars . Only the trendiest musicians and most fashionable DJs perform here . https :// www . sasscafe . com /
Hello Monaco Winter 2020 – 2021 / 91 www . hellomonaco . com