Hello Monaco #09 Spring–Summer 2020 | Page 62

FORMULA 1 FERRARI EYES THE NEXT DECADE AS IT CELEBRATES ITS FIRST 90 YEARS КОМАНДЕ SCUDERIA FERRARI ИСПОЛНИЛОСЬ 90 ЛЕТ © Ferrari S.p.A. © Ferrari S.p.A. © Ferrari S.p.A. THAT PRANCING HORSE LOGO INSPIRES DOESN’T IT? THERE IS SOMETHING MAGICAL ABOUT IT THAT TRANSCENDS EVEN FERRARI’S INCREDIBLE 90 YEAR HISTORY. YOU WOULD BE RIGHT TO THINK SO — BECAUSE IT WAS THE RALLYING EMBLEM THAT CALLED SAVOY SOLDIERS INTO BATTLE IN 1692 AND GAVE FLYING ACES LIKE FRANCESCO BARACCA THE COURAGE TO TAKE TO THE SKIES. HE SPORTED IT ON THE FUSELAGE OF HIS PLANE. IN 1923, THIS POWERFUL PULSATING SYMBOL WAS ENTRUSTED TO ENZO FERRARI, AND IT HAS GRACED EVERY FERRARI VEHICLE SINCE. WHAT BETTER BATTLE NOW FOR THE INSIGNIA TO BEAR WITNESS TO THAN THE FIGHT FOR VICTORY ON THE RACETRACKS OF FORMULA 1. THE PRANCING HORSE GOES BACK WAY BEFORE MOTOR VEHICLES CHANGED THE WORLD WE LIVE IN. BUT FERRARI ITSELF, IN THE HISTORY OF MOTORING WHERE DID IT ALL START? Pit stop © Ferrari S.p.A. © Ferrari S.p.A. ДАЖЕ ДАЛЕКИЙ ОТ АВТОСПОРТА ЧЕЛОВЕК ЗНАЕТ, КАК ВЫГЛЯДИТ ЛОГОТИП МАРКИ FERRARI. ГАРЦУЮЩИЙ ВОРОНОЙ ЖЕРЕБЕЦ НА ЖЕЛТОМ ФОНЕ ВОПЛОЩАЕТ В СЕБЕ ГРАЦИЮ, МОЩЬ, ВДОХ­ НОВЕНИЕ И ВОЛЮ К ПОБЕДЕ — ВСЕ ТО, ЧТО ДЕМОНСТРИРУЕТ ГОНОЧНАЯ КОМАНДА SCUDERIA FERRARI НА ПРОТЯЖЕНИИ ВСЕХ 90 ЛЕТ С МОМЕНТА ЕЕ СОЗДАНИЯ ИТАЛЬЯНСКИМ АВТОГОНЩИКОМ, КОНСТРУКТОРОМ И БИЗНЕСМЕНОМ ЭНЦО ФЕРРАРИ. 60 / Hello Monaco Spring–Summer 2020 www.hellomonaco.com