EXPERT
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Always looking for new and better
Marketing & Development Manager Maarten Hogervorst about innovation-DNA
Innovation is part of what Altrex does. For over 65 years,
we have constantly been working on ‘better, easier and
safer’. We do this together with our Altrex professionals and
our customers. After all, they work at heights and on our
access equipment, day after day. And only the best is good
enough, that’s what we believe.
When dealers and end-users are accustomed to using the
best access equipment, that sets the bar very high for us. This
is thanks to our drive for innovation ... and we are just fine
with that, because we like to innovate. “This keeps Altrex on
the move, and we just keep coming up with better and more
innovative products”, says Maarten Hogervorst, manager of
Marketing & Development, when asked about Altrex’s genes
of innovation.
DISTINCTIVE IN THE MARKET
Innovation is therefore in our blood. And that is how it should
be, when you’re a premium brand and want to be and stay the
best. That is a strong drive for Altrex, but the priority remains
the market and especially the users. “You innovate because
the market demands it”, Hogervorst continues. “The credit
crisis of the past years, the recent growth in the number of
freelancers, stricter legislation: then you, as a company, need
to be distinctive and innovative. In the processes, both digital
and logistic, and of course also in how we manufacture.
The construction of the new Altrex welding line, which was
recently completed, is a unique example. But what
distinguishes us is found mainly in our products.”
INNOVATE BY LISTENING
Innovative access solutions, that is what the Altrex range
excels in, and we have every confidence in saying that. Like
the Safe Quick® GuardRail, the smart running rail which
constantly protects all around while constructing scaffolding.
The MiTOWER, the first rolling tower that can be assembled
by one person. And the modular suspended platform
system with lengths up to 26 meters. According to
Hogervorst, each of these are innovations that originated
from customer demand: “Innovation begins by listening. To
the demands and needs of our customers, but also to
changing legislation. These two combined, provide important
input to really innovate.”
“Innovation begins by listening. To the demands and needs
of our customers, but also to changing legislation. These two
combined, provide important input to really innovate.”