eye on beauty
CURATED BEAUTY PRODUCTS DELIVERED TO YOUR DOOR. That’ s the beauty of beyond her blush. we talk to founder Michelle Grundman about life in the FABULOUS lane.
What was the inspiration behind Beyond Her Blush? I love the element of surprise. Getting a surprise box every month is exciting and something to look forward to. Ever since I was little, I was always a fan of the“ fruit of the month club”, etc. Beauty and fashion have always been my passion. I was excited to try the beauty boxes on the market but when I did, I wasn’ t sure how to use some of the products. In addition, I didn’ t necessarily have all the products needed to get the“ look.” That’ s when I new there was a void to be filled.
What makes Beyond Her Blush so unique? Instead of creating another box, I offer a beauty kit that gives you stepby-step instructions on how to use the products( while still maintaining the element of surprise!). It’ s also curated by celebrity artists, so you are getting looks that are on-trend by the ultimate professionals who specialize in a particular category.
What’ s your personal beauty philosophy? It’ s all about confidence. You just need a dab of lipstick or smokey shadow that instantly enhances your look and the way you feel! That’ s exactly where the name“ Beyond her Blush” came from. We want our customers to feel beautiful and exert confidence. Go beyond the blush, feel beautiful because you are.
What’ s your biggest beauty pet peeve? Noticeable foundation that stops at the jawline. I want to stop every person I see and let them know that haven’ t blended their makeup all the way.
What exciting plans do you have in the works for 2016? We’ ve partnered with some incredible high-end designers, stylists and makeup artists to curate boxes as well as having up-and-coming brands participate in different boxes. I’ m very excited to see what the rest of 2016 holds for Beyond her Blush.— BeyondHerBlush. com HEAVEN HAS HEELS summer 2016 | @ HHHEELS