SCANDINAVIAN STYLE
COPENHAGEN CALLING
Q
uality materials,
clean lines,
understated
details and
natural colors are the
identifying elements of
footwear’s hottest ‘it’ brand
Ivylee Copenhagen. Cofounded three years ago
by fashion and footwear
designer, Kristine Holgaard,
the collection is all about
what she describes as Nordic
Elegance.
“Nordic Elegance
is more about how you feel
wearing your outfit rather
than showing it off,” explains
Holgaard. “We prefer clean
and timeless silhouettes
with understated details.
Colorwise, there’s a lot
of neutrals—black, white
and grays —often with an
added pop of color. Ivylee
Copenhagen adds a little
feminine flavor and a touch
of understated cool to the
simple and clean Nordic
look.”
This city-chic
aesthetic translates to
markets around the world
as consumers begin to
abandon “fast fashion” in
lieu of timeless styles made
of quality materials. In fact,
Ivylee Copenhagen was first
launched in the Australian
market with much suc cess.
Now found throughout
Europe and the U.S., it’s
attracting loyal fans around
the world.
For Holgaard, it’s
a labor of love as she molds
and shapes each design.
She works closely with
the brand’s manufacturing
partners in Portugal who
themselves, are seasoned
shoe makers. It is definitely
a learning process for both
sides. “Sometimes they
don’t believe a new idea is
possible,” says Holgaard.
“And we teach them
something, by making the
impossible, possible, and
sometimes, it is the other
way around. This process
refines every little detail,
from the concept—an idea
drawn on paper—to the
creation—when the factory’s
machines make it come
alive.” With Autumn/Winter
collections coming ‘alive’
as we speak, one thing
we can be sure of, Nordic
Elegance is here to stay.
IvyleeCopenhagen.com —
A.G.
HEAVEN HAS HEELS summer 2015 | @HHHEELS