Heat Exchanger World Magazine April 2023 | Page 9

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Cover Story a global market

Industrial heat exchangers ; Hexonic designs and manufactures specialised heat exchangers for different industry sectors .
branding is more visible , we are more visible ; we want people to see our products and know that they mean quality .”
Supporting customers Hexonic released its new JAG product line shortly before its rebranding , signifying the company ’ s forward-looking vision . The JAG plate design features a unique corrugated pattern to increase flow turbulence , giving high thermal performance and heat exchange capabilities , but with decreased fouling build-up . As well as the plate heat exchanger JAG product , versions of the plate have been
“ Our branding is more visible , we are more visible ; we want people to see our products and know that they mean quality .”
in the US in February 2022 . “ The whole process ran very smoothly ,” Andrzej says . “ These big changes were accepted by our customers very quickly . We had an overwhelming amount of positive feedback from customers who felt that the new name and image was more dynamic and a better representation of our company .” The risk clearly paid off as Hexonic ’ s business in the US alone has grown by almost 1000 % since its rebranding . But this wasn ’ t just about a new logo and name . Hexonic was making a commitment to be a reliable , professional partner providing top-quality products and outstanding service , ready for expansion . “ We wanted people to see that we were taking those years of experience as SECESPOL and now producing to an even higher quality as Hexonic ,” Andrzej affirms . “ Our
Hexonic ’ s JAG plate heat exchanger .
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