Heart Home magazine Issue 10 | Page 111

“in essence we are trying to replicate the type of service you would experience in store” Aware of the growth of social media channels such as Pinterest and Instagram the site also includes a ‘get inspired’ section to help customers with interior decisions. “In the vast ocean of the world wide web we are always conscious of the importance of trying to connect with the customer, in essence we are trying to replicate the type of service you would experience in store,” she explains. Currently Jenny is looking for a second larger store: “Not having lived in London long makes it difficult to know where to look. We are constantly asking customers and I take days off work to visit recommended locations to get a feel for the areas,” she says. Home & Pantry has been nominated for the 2013 Smarta 100 Awards and Great British Entrepreneur Awards Visit: Home & Pantry 114 Islington High Street Camden Passage N1 8EG homeandpantry.com 111