RESEARCH METHODOLOGY
• FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
•
• * Others include sales managers, marketing managers, and product managers. Tiers of companies are defined on the basis of their total revenue. As of 2013, Tier 1: > USD 2 billion, Tier 2: USD 500 million to USD 2 billion, and Tier 3: < USD 500 million.
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
• After arriving at the overall market size from the market size estimation process explained above, the total market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both demand and supply sides. Along with this, the market was validated using both top-down and bottom-up approaches.
•
sales @ marketsandmarkets. com www. marketsandmarkets. com
8