PepsiCo ., Inc . is Holding Leading Position Owing to New Product Launches As of 2019 , PepsiCo ., Inc . is the leading player of this market . Most of the players functioning in the market for healthy snacks are engaged in the manufacturing of new snacks with unique flavors and ingredients so as to attract more revenue and gain a competitive edge in the market . The other players are focusing on collaborative strategies such as joint ventures , contracts and agreements , partnerships , and others to gain a competitive edge in the market during the forecast period .
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