HEALTHY LIFESTYLE · MARCH 2018
THE EYE GLASS PLACE
A CLOSER LOOK
N
estled in a shopping center, at the
cross-roads of two of Miami’s busiest
streets (US1 and Le Jeune, for the
curious) sits an unassuming optical
store by the name of The Eyeglass
Place. At the heart of the project is a passion and
dedication to craft that is unrivalled by the typical
corporate franchise. In many ways, it could be called
the fruition of a vision.
It began over 15 years ago when Lisa, a Board
Certified Optician and founder of the store, decided
to dedicate her life to the practice of Opticianry.
After a lot of hard work, she managed the optical
department at the University of Miami Bascom
Palmer Eye Institute, one of the nation’s leading eye
hospitals. But while this position was prestigious, she
felt a yearning to go out and create her own space.
And so, The Eyeglass Place was born.
Just by going through her selection, you can tell that
Lisa’s sparkling personality can’t help but bleed into
her work. It’s a collection that’s changing constantly,
through it, she attempts to bring what she finds
“different, unique from any part of the world” and in
this quest she’s acquired a slew of styles, colors, and
shapes to choose from. Through this meticulous and
exploratory process, she has gained a reputation
with customers who have a certain “joie de vivre”
(as she likes to put it). These are people with a sense
of style and a certain appreciation for quality and
value. Lisa’s philosophy is that eyeglasses should be
your best accessory, one that you need everyday,
so why not give them the importance they deserve?
When my customers see themselves in our frames
they immediately agree and appreciate the style
and youthfulness they bring. Our collections are
desirable and inspiring.
Our collections
are desirable
and inspiring.
And that matters for some
people. They can show up to
the store and watch a video
detailing how a particular
set of frames was designed
by the finest artisans in
France. In it’s own way that
gives person satisfaction
about what they are buying.
Or, even better, it may
People shop here because there is an energy, a
encourage them to take
sense of joy and purpose that fills this small space.
an extra-step out of their
No one seems anxious to leave or be somewhere
comfort zones. At the end of
else. Its clear from the sense of ease, the friendly
the day, that’s all Lisa wants
chit-chat and the impeccable service, that somehow you to do.
this magic mix works.
By Andres Portillo
20 HEALTHY MAGAZINE