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July 2015 | Read this issue and more at www.healthandwellnessmagazine.net |
bananas for 29 cents a
pound; and canned vegetables selling two for $1.
The Daily Table’s stock is
donated by food wholesalers
and markets. The store also
sells prepared meals on
a rotating menu.
The recipes
change
daily
Combatting Food
Waste
Innovative ad campaign
promotes ‘ugly’ produce
By Angela S. Hoover, Staff Writer
As policy makers, agricultural
corporations and farmers fret about
food shortages and starvation, the
world throws away 1.3 billion tons
of food annually. In the United
States alone, nearly half of all food
goes uneaten and is thrown into
landfills. This is not rotten food – it
is food that is still healthy to eat
and/or is “ugly” and not aesthetically perfect. But two grocery stores
on two continents are combating
food waste, and one country has
made it illegal for grocery stores to
waste food.
A new nonprofit grocery store,
The Daily Table, opened in Boston
this June. The Daily Table sells
surplus and aging food at a steep
discount. The founder,
Doug Rauch, is a
former Trader
Joe’s president
who became
frustrated by the
amount of nutritious food that
went into Trader
Joe’s dumpsters
because the food
was nearing its
sell-by date. Some
of the discounts at
The Daily Table for
food that needs to be
eaten quickly include a
dozen eggs for 99 cents;
potatoes for 49 cents a pound;
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because the donations change every
day. Rauch is hoping to expand the
model to other cities across the
country.
In France, the country’s third
largest supermarket chain,
Intermarché, launched a campaign
in 2014 called “Inglorious Fruits
and Vegetables: A Glorious Fight
Against Food Waste” to celebrate
ugly and misshapen produce
that grocers often throw away.
Intermarch saves these fruits and
vegetables from the trash by giving
them their own aisle and selling
them at a 30-percent discount. The
campaign features seven clever
poster ads starring the grotesque
apple, the failed lemon, the disfigured eggplant and the unfortunate clementine. Messages on
the posters say: “The Ugly Carrot
In A Soup – Who Cares?” and “A
Hideous Orange Makes Beautiful
Juice” and “The Ridiculous Potato:
Like us
Voted Miss Mashed Potato 2014.”
Initially, the ugly produce wasn’t
selling well despite the special aisle,
the “strange but lovable” advertising
campaign and 30-percent discount.
Undaunted, the chain made soups
and juices for customers to try,
proving ugly produce was just as
flavorful as its prettier counterparts.
This move finally allowed customers to get past the “ugliness,” and all
stocks of the ugly produce sold out
in an initial rush. The supermarket
traffic had an overall increase of
24 percent. The chain now sees an
average of 1.2 tons of ugly produce
sold in its stores.
In May, the French parliament
unanimously approved a new
law that prohibits large supermarkets from throwing out
unsold food. The law mandates that these stores must
donate any surplus groceries
to charities or for animal
feed use. A part of a more
general energy and environmental bill, this law will
eliminate the country’s 30 kilos
of wasted food per person annually. The new regulations also
ban the common practice of intentionally destroying unsold food by
bleaching it to prevent people from
searching for food in dumpsters.
The local politician who initiated
the new law, Arash Derambarsh,
will take his campaign to a United
Nations summit on poverty this
November in the hopes other countries will adopt similar legislature.
The parliament acknowledges this
mandate will not fully solve the
problem, so the law also introduces
an education program about food
waste in schools and businesses. It
also removes the best-before dates
on fresh food. France aims to halve
the amount of its food waste – currently 7.1 tons annually – by 2025,
for a national saving of up to 20
billion euros. Of the 7.1 tons, 67
percent is thrown out by consumers, 15 percent by restaurants and
11 percent by stores. In addition to
feeding the poor and hungry, reducing food waste also reduces CO2
emissions. For example, the United
Kingdom threw away 7 million tons
of food in 2012, which is associated
with 17 million tons of CO2 emissions.
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