Business Transformation Model
AFTER
Enablers
Leadership
Acknowledged benefit
of employing a
marketing person.
Acknowledged the
benefit of
implementing a fully
integrated EPOS
system and IT support
contract.
Acknowledged the
need to change
personal management
style.
Given time to
concentrate on
business development.
Results
People
Review of job descriptions and skills shortfalls.
Part time marketing manager recruited.
Training need analysis carried out with
management team.
Policy & Strategy
Strategy developed with marketing manager.
Invitation to tender drafted and sent out to web
developers.
New brand identity established.
Monthly management meetings established with
team.
Partnerships
& Resources
EPOS stock control system implemented
with data reporting.
Analysis of sales provides greater decision
making abilities when negotiating prices.
Technology
Full content management website
implemented.
Effective SEO campaigns introduced.
EPOS system implemented into all areas.
Support agreement for ICT agreed with
strategy reviews.
INVESTMENT
Healthy learning in SMEs
Processes
EPOS sales
and
management
system
implemented.
Job roles and
personal
development
activities
clarified.
Data analysis
discussed at
managers
monthly
meetings.
Staff trained
in use of
EPOS tills.
People Results
Training needs analysis carried out and
implemented.
Customer care training implemented.
Staff consultation regarding changes.
Customer Results
Loyalty Card implemented.
Events and activities to attract more visitors
arranged.
Consistent branding implemented across the
garden centre, clothing and vehicles.
New product ranges introduced.
Redundant stock offered at discount prices.
Garden centre layout maximised for cross selling
opportunities.
Staff trained in customer care and product
Society Results
Ground source heat pump installed to provide
heating.
Affiliate marketing with solar energy supplier.
Increase in staff employed.
Efficiencies
Effective stock management
No VAT errors
Reduction on all waste.
RETURN
Key
Performance
Results
Turnover increased
19%
Footfall increased by
15%
Increased profitability
by 20%
4000members in
loyalty scheme
Increased employment
6 staff.
Improved morale.
Improved price
negotiations.
Return on investment
estimated at
24months
.