Healthly learning in SMEs version 1 | Page 27

Stobo Castle
• £75,000(€90,000) quote for
website.
• No digital marketing
strategy.
• No CRM activity.
• Disparate booking systems.
• Unreliable IT supplier.
• Expert support
recommended by Scottish
Enterprise

• £12,000 (€14,400) website.
• Digital marketing activity£750,000 (€900,000)online
vouchers sold.
• Occupancy from 66% to
85%.
• Fully integrated booking
system.
• Affiliate marketing with
Harrods.