Case Study
Bottlenecks at ticket office on race day, lack of administration systems, no IT
strategy, traditional business, more demanding customers.
•
• Investment:
– New ICT platform £12K
– Back office system £3K
– Web redevelopment £4K
– Hand held scanners £4K
– Wireless network £3K
– Total Cost
£26,000(€31,200)
First UK racecourse to completely
sell out online before a meeting.
Benefits:
– 70% of booking online with e-tickets
– Administration per race reduced from 100
to 10 hours – £21K p.a.
– Fraudulent admissions reduced from
£7.5K to £500 p.a.
– £5K leased line to HQ redundant
– Total Savings £33,000 (€39,600)per
annum
– Payback within 10 months.
– Doubled the number of race meetings