Healthcare Publications Prescribed Health Apps Market

Market Scenario
The Global Prescribed Health Apps Market is presumed to demonstrate 47.6% CAGR during
the forecast period (2017 - 2024), owing to the increasing penetration of mobile devices,
asserts Market Research Future (MRFR). Prescribed health apps are referred to as health-
based software programs which have been specifically designed to offer health services over
mobile communication devices. Prescribed health apps also assist patients to manage their
medical condition on a real-time basis and offer feedback to the professionals. Normal
human functions like blood sugar, blood pressure, calories burned, heart rate, and
cholesterol are displayed on a dashboard of the app. The application is a central data
collection point which is further connected to a third-party electronic device that monitors
an individual’s medical and physical health directly.
Competitive Dashboard
The prominent players operating in the global prescribed health apps market are Sanofi,
AirStrip Technologies, Apple Inc., LifeWatch AG, Inc.BioTelemetry Inc., and iHealth Lab.
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Drivers and Constraints Impacting the Market
Health app is considered one of the most growing industries in the app market. The need for
health apps is growing over the years as it allows patients to manage their medical and
physical condition from their place. With increasing penetration of mobile devices in the
healthcare sector, need to minimize long waiting periods in order to access healthcare
facilities, medical professionals relying on medical applications, and growing number of
healthcare facilities are highly contributing to the market growth during the assessment
period. Technological advancements coupled with rising availability connectivity platforms
and advanced networks are further influencing the market growth to a great extent.
Moreover, the rapid proliferation of smartphones and mobile computing devices coupled
with the increasing consumer demand for mobile apps has stimulated the market growth
during the appraisal period.
On the flip side, patient information safety coupled with lack of awareness are some of the
major concerns anticipated to dampen the prescribed health apps market during the
assessment period.
Global Prescribed Health Apps Market: Segmental Analysis
The global prescribed health apps market has been segmented on the basis of operating
system, devices, and region.
By mode of operating system, the global prescribed health apps market has been
segmented into Androids, Windows, and iPhones.
By mode of devices, the global prescribed health apps market has been segmented into
multi-parameter tracker, diabetes management device, and cardiac monitoring device.
Regional Insights
Geographically, the prescribed health apps market span across regions namely, Europe,
North America, Asia Pacific, and the Rest-of-the-World.
Among all the regions, North America is considered to lead the global market for prescribed
health apps as this region dominates the healthcare information technology domain, i.e.,
digital health or eHealth. The technology growth in the field of medicine has fueled the
opportunity for personal healthcare applications.
The European region is likely to exhibit high growth rate in prescribed health apps.
Economies such as the UK and Germany contribute to the market growth. Moreover, the
European Commission has recently launched a public consultation on mobile health on
Green paper, wherein users using health apps can comment on the issues and barriers
related to the use of health apps.