Healthcare Industry Smart Fitness Wear Market Report, 2016 to 2024 | Page 3
Hexa Research
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The smart fitness wear market can be segregated by end-use, product and region.
Based on end-use, market is further segmented into sports and fitness, personal
medical and assisted living, kids and pets, fashion, and augmented realty. Sports and
fitness industry constructed highest market share among the wearables and is likely to
be typical high profile sector with lucrative growth opportunity. Personal medical and
assisted living involves evolution of standard, connected medical devices such as
thermometer, blood pressure meters for well and independent living. Low cost devices
for kids and pets such as baby monitors, child trackers for monitoring the location or
health constitute market opportunity for manufacturers.
Based on product, the smart fitness wear industry can be segmented in to shoes, in soles, leggings, shirt, t-shirt, jackets, and bras. Major challenges in the product
segment is the need for a good fit so that the sensor remains in contact with the body
means that multiple sizes for both genders will need to be supplied in any item of smart
fitness sports clothing. Companies looking for long term revenue in this area will need
to find ways of developing compelling service models.
On the basis of region, smart wear market is segmented into Europe, Asia Pacific, the
U.S and the U.K. Integration of smart wearable with wide platforms such as health data,
diagnostic and virtual health trainer is expected to be lucrative opportunit y for growth in
the U.S market. Presence of leading industry participants is expected to exhibit
moderate growth rate in Europe.
Asia Pacific is forecasted to experience significant growth owing to low production cost,
prospering economies and rising consciousness among the masses. China owing to
increasing commoditisation of wearable infotainment of basic electronic wristwatches
and fitness wear is expected to gain market over the forecast period.
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