Healthcare Industry mHealth Market Size and Share, 2020 | Page 2

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The worldwide mHealth market is segmented on the basis of services, participants, and geographies.
According to services, the divisions are monitoring services, diagnosis services, healthcare systems
strengthening services, and others. “Others” mainly pertains to wellness and prevention and thus focuses on
geriatric care, smoking de-addiction, drug abuse prevention, healthy living, and child care. In 2013,
monitoring services held more than 60% shares in the global market. Such services include independent aging
solutions, post acute care services, devices (body trackers) for monitoring vital signs, and chronic disease
management. Diagnosis services facilitate effective communications between patients and healthcare
professionals about various health related issues.
On the basis of participants, the industry is categorized into healthcare providers, content players, device
vendors, and mobile operators. Being a rapidly expanding segment, mobile operators can continue
dominating the global market over the forecast period. Beside connectivity services, they also offer end -to-
end solutions, mobile telemedicine, content-based wellness information, and health call centers. This
segment generates much of its revenues from monitoring & diagnostics services. Device vendors mainly refer
to electronics & technology companies that offer equipment for gathering patient medical data and transmit
data to back-end servers through mobile networks. Content players deal with information based services
either through collaborations or in a stand-alone manner with mobile operators.
Geographically, the global mHealth market is segmented into Asia Pacific, North America, Europe, and Rest of
the World. With a market share (in revenue terms) exceeding 30%, North America led the global industry in
2013. Regional drivers are surging demand for monitoring services because of growing prevalence of chron ic
diseases & ailments worldwide. Asia Pacific can expand robustly at a more than 45% CAGR over the forecast
period. The region is fueled by growing need for better healthcare services.
Prominent companies operating in the global industry are Vodafone Group, Samsung Electronics, mQure,
Orange, and Allscripts Healthcare Solutions among others. Kaiser Permanente and the Mayo Clinic’s venture
capital unit supports an mHealth smoking cessation program that features an online communication &
support platform and a wearable that releases drugs at equal time intervals. The concerned platform is
undergoing clinical trials for both European and U.S. regulators. It may be available in the market in 2018 or
2019. Commonly known as the “Smartpatch”, this device releases biologically timed drugs. This action is
based on the sensors that are present in the patch for measuring vital signs.
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