Healthcare Industry Medical Nonwoven Disposables Market 2020 | Page 2

Your Catalyst To a Lucrative Business
The disposable incontinence pads & ostomy liners segment led the disposable nonwoven sanitation products
industry in 2013. These products are essentially used in light or medium incontinence cases. It is expected
that the introduction of eco-friendly & chlorine free incontinence pads will significantly contribute to market
demand.
Geographically, the worldwide medical nonwoven disposables market is categorized into four key segments:
Europe, North America, Asia Pacific, and Rest of the World. Owing to high patient awareness, intense R&D
activities, and the presence of updated technologies, North America dominated the global market in 2013.
This region receives immense government support.
According to recent surveys, disposable adult incontinence products are needed by nearly 29 million
individuals in North America. Such a trend could further fuel regional demand during the forecast period.
China and India are the two main Asia Pacific economies that are poised to witness remarkable growth in the
forthcoming years. Regional market drivers are widespread awareness about hospital acquired infections and
surging healthcare expenditure.
Prominent industry players are Kimberly Clark Corporation, Svenska Cellulosa Aktiebolaget (SCA), Unicharm
Corporation, Covidien, and Freudenberg Nonwovens among many others. Characterized by stiff competition,
the global industry thrives on new product development and innovations. Biodegradable & gender specific
diapers are expected to positively impact the market in the long run.
Currently, the industry is witnessing high demand for nonwovens that are meant for moderate & heavy
incontinence. These products include pull up pants and protective adult underwear. Manufacturers need to
ensure that these products rank high on softness, stretchability, and strength. FIBRELLA Lite nonwoven is the
award winning product manufactured by Suominen, a Finland based manufacturer of n onwovens. It is a
lightweight spunlace nonwoven that is widely available and is employed in adult incontinence & baby care
applications. This material employs excellent bonding, finishing, and forming technologies. Introduction of
this product has enabled Suominen to expand its customer base considerably.
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