Healthcare Industry Hearing Aids Market Trends 2020 | Page 2

Your Catalyst To a Lucrative Business
The BTE segment held a more than 55% market share in 2013. Behind-The-Ear aids are used mostly in children
and in cases of profound hearing loss. The market for canal hearing aids is anticipated to grow at the highest
CAGR till 2020. This segment is driven by popularity of invisible & aesthetically appealing hearing aids and
rapidly changing lifestyles. Moreover, high R&D investments could also have a positive impact on these over the
forecast period.
On the basis of technologies, the global industry is bifurcated into analog and digital. The digital technology
segment generated highest revenues in 2013. The market for digital hearing aids is positively influenced by
greater relative efficiency and use of wireless technology & bluetooth. Unlike analog hearing aids, the digital
ones ensure digital noise reduction and digital speech enhancement. Owing to high performance & efficiency,
digital segment may expand at a nearly 5% CAGR from 2012 to 2020.
Geographically, the worldwide Hearing Aids Market is categorized into Asia Pacific, North America, Latin
America, Europe, and the Middle East & Africa. With a revenue share exceeding 42%, Europe led the overall
industry in 2013. Surging income levels in Western Europe and rising cases of hearing impairment are factors
that propel regional demand. Most European countries have effective reimbursement policies, which in turn
may positively impact the regional market. Asia Pacific can expand rapidly at a CAGR over 4% during the
forecast period. This region is fueled by high incidence of age-related hearing disorders among the elderly and
improvements in the distribution networks of key companies.
Prominent companies operating in the global Hearing Aids Market are William Demand Holdings A/S, Widex
A/S, Sonova Holding AG, Benson Hearing, and Siemens Healthcare among others. Siemens recently developed
the Silk Primax, which is a Completely-In-Canal (CIC) device that can easily fit in a person’s ear without ear
moulds. This device is fitted with a disposable soft & high adaptable silicone click sleeve that provides high
comfort to the user all day long.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/next-
generation-technologies-industry
Follow Us: