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addressed by relatively noninvasive or minimally invasive actions . There are many drivers for this market , counting the evolution of technology so that many endoscopic-related diagnostic procedures are noninvasive , and the growing requirements by employer-based and government-funded health insurance companies for covered insurance members . The endoscope is a metal tube that has a small light source and camera at one end and an eyepiece at the other . Endoscopes may be made from an inflexible tube or , additional often , from a flexible tube that allows the surgeon to generously move and regulate it as it enters the area that is being observed . Upgraded designs of the equipment have also made flexible GI endoscopes easier to handle , and smaller instrumentation has permitted for more dedicated devices . As such kind of developments take place in the market ; they will drive growth in unit sales , which will drive growth in the market value . Global Gastrointestinal Endoscope Market is segmented by Segment ( Colonoscopy , Gastroscope , Duodenoscope and Eosophagoscopes ). Global Gastrointestinal Endoscope Market is segmented By Type ( Rigid and Flexible endoscopes [ Video and Non-Video Endoscopes ]). Global Gastroscope Market is segmented By Symptoms into Gastroscopy Persistent heartburn , Bleeding , Nausea and Vomiting , Pain , Problems Swallowing , Unexplained weight loss . Global Gastroscope Market is segmented By Geographical Region into North America , China , Europe , Japan , India , and Southeast Asia . Increased demand for advanced endoscopy devices is coming from emerging markets like Japan and Vietnam . The other countries like India , China , Brazil , and Russia are also experiencing rapid growth due to recognition of this technology as well as increased middle class population is these countries , which are also increasing the demand for advanced medical devices . The key Players include Olympus , Pentax , FUJIFILM Holdings , Stryker , Hoya , HMB Endoscopy Products , Cook Medical Shanghail AOHUA , Bostan Scientific , and Advanced Endoscopy Devices .
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