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emerging market, such as China and India, as these markets are lucrative in nature and owe towards untapped opportunity. These countries are growing rapidly in the personal care market. India and China are the world leader in the global population. As these countries are developing at a rapid rate, so market of personal care products has increased tremendously. People are investing a lot on the personal care products to look young and beautiful.
Competitive Insights The major market players in the delivery systems in personal care market are Norelco Consumer Products Company, Conair Corp, HoMedicsInc, Panasonic Corporation, GABA GmbH, Remington Products Company, Lipotec, Arch Chemicals, and BASF. As this market is highly competitive in nature, so the companies are focusing on the various strategies such as merger & acquisition, innovation, better customer service supports and collaboration to reduce competitions. Conair Corporation is one of the market leaders in this segment. It has always followed the strategy of acquiring newly established profitable companies. Few companies acquired by Conair Corporation are, in 1989, it acquired Cuisinart, in 1998 it acquiredWaring Products, in 2007 it acquired Allegro and in 2005, it acquired Jarden.
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