Healthcare Industry Audiology Devices Market Forecasts to 2024 | Page 2
Hexa Research
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in-canal aids. Major end-users of audiology devices are audiologists, service providers, and
the healthcare sector.
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Hearing aids was the leading product of the market in 2015. It generated more than 60%
revenue on account of its user-friendliness and high comfort. BTE aids had the largest
share (55%) of the market in 2015. Cochlear implants are predicted to see major growth
due to its effectiveness. Demand for canal hearing aids is projected to drive market
demand in the coming years.
Asia Pacific, Europe, North America, and RoW (Rest of the World) comprise as major
geographical regions of the market. North America dominated the audiology devices
market in 2015 owing to superior healthcare infrastructure and high disposable incomes.
Europe accounted over 40% revenue shares in the same year. Asia Pacific is predicted to
display a CAGR above 7% over the forecast period. Largely untapped markets in India and
China will aid in market growth.
Reputed global vendors of the audiology devices market are NHC/Amplifon, Duracell,
Sophono (Medtronic), and Starkey Hearing Technologies. They employ strategies of
mergers, acquisitions, alliances and partnerships in order to stay competitive. Main
challenges faced by these players are lowered prices and increased shelf life of these
products. A clear policy regarding fair trade practices can create new pathways.
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