Healthcare Global Medical Animation Market | Page 2

REPORT DESCRIPTION
Global Medical Animation Market – Overview
Medical animation serve as a tool to visually represent the complex scientific concepts such as
pharmaceutical mechanism of action, specific details of microcellular biology or to easily explain various
surgical procedures with a significantly higher comprehension than surgical video production alone. The
various computer techniques of animation and morphing provide promising horizons for medical animation
technology.
The companies are adopting competitive strategies such as new product development, merger &
acquisitions and technology upgradation to sustain in the medical animation competitive market. For
instance, In July 2017, Random42 was acquired by Graphite Capital, a mid-market private equity firm.
Random42, which provides high-quality medical animation and digital media services to the healthcare and
pharmaceutical industry was planning to expand geographically in Europe while continuing to grow its
North American sales. Investment from graphite capital could help it to meet its objective.