Health Destination Pharmacy Trial – Case studies Health Destination Pharmacy Trial – Case studies | Page 15

For this pharmacy, enthusiasm and dedication on the
part of the manager was not enough to result in financial
growth. Despite best efforts to plan and execute change,
this pharmacy learnt that without the whole team moving
in the same direction, it is difficult to achieve sustainable
change.

A streamlined approach is essential
The tools and insights provided by the PSA coach were
reported as being a major enabler of change for this
pharmacy, allowing their planning and processes to
become more structured.

“[The coach’s] visits were fantastic and the ideas that she came up with
were great. It crystallised our vague ideas a little bit better and meant
that we did things sooner than we normally would have.”

A framework for future services
This pharmacy recognised that allowing adequate
time and resources for planning and putting goals into
action was essential, not just for implementing a specific
program, but to lay the foundations for future services.

CASE STUDY 3

KEY LEARNINGS

ABOUT THE HEALTH
DESTINATION PHARMACY
TRIAL
In 2012-13, as part of its commitment to building
capability in pharmacy and positioning the profession
for the future, PSA conducted a trial to test the feasibility
of a changed model of pharmacy practice in which
the pharmacist is repositioned as a primary healthcare
provider and the pharmacy as a healthcare destination.
The 14 participating pharmacies received assistance
to make changes to their business model to achieve
sustainable delivery of consumer-focused health
services, enhance the pharmacy’s image as a health care
destination, and improve its long-term viability. The trial
did not impose a “one size fits all” model, but focused
on building capacity and ensuring that the appropriate
infrastructure and resources were in place to allow change
to occur.
All elements were underpinned by a Foundations for
Change program, reflecting the evidence showing that
pharmacists and other primary health care providers
can benefit from targeted, on-site support to assist their
preparation for change and to build the capacity to
effectively integrate new professional programs over time.

Accountability drives change
The pharmacy manager and staff realised the impact of
having a coach to work with them, and having to provide
regular reporting, on the achievement of their