Health Destination Pharmacy Trial – Case studies Health Destination Pharmacy Trial – Case studies | Page 6

RESULTS

1

This pharmacy found that by targeting their efforts
to priority health areas and focusing on greater
engagement with consumers, they not only increased
their professional service delivery, but were able to
improve health related sales and overall profitability.
An example of this was their well-planned and executed ‘Diabetes Day’ health
promotion, involving more than 10 local allied health professionals and GPs, and a full
pharmacy with sales of 40 blood glucose meters.

Consumer engagement efforts a success

»» This pharmacy was able to achieve a 9% increase in consumer engagement during a
prescription lifecycle moving the pharmacy from 10th position to 5th position within
the trial group1, and leaving scope for further improvement.
»» Prescription numbers grew by 4.47% in the 9 months of the trial, well above the
benchmark rate of 2.42%.2

“I GUESS
HISTORICALLY WE
ALWAYS FELT WE
WERE READILY
AVAILABLE IF PEOPLE
WANTED TO SEE US,
BUT NOW THAT WE’RE
CONSCIOUSLY OUT
THE FRONT…I CAN
SEE THE BENEFITS IN
THAT”
– Pharmacy owner

6

Increased professional services without increased costs
This pharmacy found that it was possible to achieve growth in sales and gross profit
dollars without significantly increasing their overheads. With measured adjustments
to staff mix and responsibilities – staff productivity and, in turn, business profitability
was significantly improved. Increased professional staff wages were offset by income
from MedsCheck and increases in other claimable PPIs, as well as strong growth in
health‑related sales. Over the course of the 9-month trial, this pharmacy added $96,000
to the bottom-line of the business.2

Health Destination Pharmacy Trial – Case studies I © Pharmaceutical Society of Australia Ltd.