Create unified message that brands life in Lake County.
Promote collective benefits of stakeholders to all Lake County residents, visitors and business
prospects.
Develop Lake County communications strategy.
Build collaborative effort among stakeholders and community partner groups to spread
message of benefits of life in Lake County.
Tailor key messages/themes that fit within stakeholder vision/strategic planning efforts and
campaigns, and that meet marketing best practices.
The group identified key messages/themes and created a colorful infographic, logo brand and
interactive video. In January of 2015, the group launched the “Lake County Life” branding on a new
website (lakecountylife.org) along with other communication and marketing strategies.
Goal: Reduce the Number of Substance Abuse Related Emergency Room Visits
and Deaths
By June 30, 2016, reduce the number of opiate-related overdoses by 20%, from 22 deaths.
Progress: Baseline Updated. In Progress Toward Meeting 2016 Goal
The goal has been updated to read: By June
30, 2016, reduce the number of opiaterelated overdoses by 20%, from 46 deaths in
2012.
Deaths related to opioid abuse, an illness that
is particularly affecting young people, are a
growing concern in Lake County. Due to
opioid overdoses, 46 people in 2012 and 49
people in 2013 died in Lake County. The
Health Department, along with other local
partners, is addressing this issu