For one person , success might mean running three multimillion dollar companies . For someone else , it might mean having a job they can go to every day . When we salt our conversations or stories with nominalizations , the person we are speaking with has to go inside to apply meaning to the words . As soon as they consider their own meaning , they will experience various emotions as a result .
Politicians and corporate executives are widely known for speaking this way despite never being formally trained in hypnosis . In the corporate world it ' s often called " management speak " to use a lot of works while saying essentially nothing . And it works wonderfully provided there is a good relationship , or rapport , between speaker and listener . We ' ll cover rapport in more detail below .
Emotion Makes Hypnosis Easy
Emotions are your primary tool to pave an easy street towards hypnosis . Our friend , the brilliant hypnotherapist Freddy Jacquin , says , “ Create an emotion and give a suggestion .” When we experience powerful emotions , we become very open to external suggestions , and we typically are not consciously aware of how open we are . This is hypnotic . This is conversational hypnosis in action . Okay , so we ’ ve looked at how conversation that is filled with detail and nominalizations can be hypnotic ; especially when accompanied by strong emotion . But how do you actually do conversational hypnosis ? Calibration and Noticing Trance
My mentor , the late Derek Balmer , used to say , “ You can ’ t see what you can ’ t see .” What he meant was , you can ’ t see what you ’ re not looking for .
When someone goes into trance , they begin to exhibit a lot of what we call external trance indicators , or ETIs . These are subtle and not so subtle behaviours and signs that hypnosis is beginning to happen . If you ’ re unaware of ETIs or not looking for them , they ’ ll fly right past you .
You have to calibrate the subject . Calibration means noticing the baseline before you proceed . You do this simply by noticing all that you can notice and taking a mental snapshot of the subject . This can include position , facial expression and posture . You can literally do this in an instant . You ’ ll get better as you practice .