Healing and Hypnotherapy Volume 4 Issue - 6, 1 December 2019 | Page 9

More recently, a 2014 study found that hypnosis had a variety of
positive effects in weight loss. Participants who received hypnosis
reduced weight and Body Mass Index (BMI), as well as improved their
eating habits. Improved body image was another benefit found in the
study.
Several years ago, in a special challenge featured on NBC’s DATELINE,
hypnosis proved to be the most effective of all major weight loss methods
tested. It was pitted against the likes of NutriSystems, Weight Watchers,
Jenny Craig and Atkins. It beat them all! And what’s more – the pounds not
only came off … they stayed off! After three months of an on-going study,
hypnosis was up to four times more successful than the other programs.
The evidence is clear – Hypnosis Works … and it works splendidly.
However effective as hypnotherapy has proven to be, success rates through
traditional hypnotherapy for the area of weight loss have rarely been any
higher than the standard 50% to 55% placebo effect rate. In 1985, while
directing the Centre for Clinical Hypnotherapy, a network of private
hypnotherapy clinics in the Southern California area, I began the formulation
of a revolutionary and innovative method of therapy that allowed both me
and my staff therapists to realise success rates in the 95 to 97 percentile
range. Called Multi phasic Motivational Programming (or MMP, for short) this
breakthrough technique represents a significant advancement in the field of
hypnotherapy as applied to all areas of self-improvement and personal
empowerment.
A short-term therapy regimen, MMP allows the therapist to eliminate the hit
or miss, trial and error techniques common to traditional hypnotherapy and
zero in very quickly on the ways in which the patient or client can most
quickly, effectively and efficiently be helped to modify the learned
maladaptive habit, behaviour or attitude.
And overeating is very much a learned behaviour, or habit. No one ever
came out of their Mother’s womb packing away a pound of Chocolates at