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How is the product, program, or service identified, as in brand name,
label, or packaging?
Place
What are the channels of distribution?
Where are the facilities located?
Pricing
What aspects must be considered in developing pricing?
Determine a suggested selling price.
Promotion
How will you promote the organization or program?
Personal selling
Advertising
Media mix: television, magazines, outdoor, direct mail, radio, or
website
Slogan and message
Sales promotion activities: trade show or promotional materials
Public relations
Regulations: Identify the regulations that affect your plan.
Social marketing strategies
Ethics and patient privacy
Monitoring the plan: Create a way to monitor and evaluate your plan's
success.
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