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What does his or her job entail? Does he or she address issues and
problems or promote the facility? Does the role involve issue or
disaster management?
What challenges does he or she face in public relations?
What did you learn from the interview? Do you have a different
understanding of public relations in health care now?
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HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
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Create a hypothetical health care organization or social program,
using a real organization or program as a model, and develop a
comprehensive marketing plan to market it. Examples include cancer
hospitals, home health agencies, nursing homes, durable medical
equipment companies, weight loss programs, and insurance programs.
Develop a comprehensive marketing plan to market your organization
or program.
Create a 20- to 25-slide Microsoft® PowerPoint® presentation, with
speaker's notes, detailing your plan. Speaker's notes must be between
100 to 200 words per slide. Include the following:
Background information
What is the name of the organization or program?
What is the geographic location?
What is the organizational mission?
Industry background: Describe the industry's historical background.