Describe the four Ps--product , price , place , and promotion--and explain how and why they are important to the organization ' s success . Examine the relationship between the organization ' s marketing and its partnerships . Explain how and why those partnerships are valuable to the organization . Determine the target market , including demographics , psychographics , and data from the general area in which the organization is located . Explain why understanding target market is vital to a successful marketing plan . Format your paper consistent with APA guidelines . =================================================== HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
Describe the four Ps--product , price , place , and promotion--and explain how and why they are important to the organization ' s success . Examine the relationship between the organization ' s marketing and its partnerships . Explain how and why those partnerships are valuable to the organization . Determine the target market , including demographics , psychographics , and data from the general area in which the organization is located . Explain why understanding target market is vital to a successful marketing plan . Format your paper consistent with APA guidelines . =================================================== HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
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Choose a health care organization , or use the organization you chose in Week Two . Imagine you are a marketing representative for the organization . Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases . Write a 1,050- to 1,400-word lifestyle profile for the neighborhood . Include the following : Describe your research method . Describe the databases and findings . Describe at least two strategies you could use to segment your market . How does this profile provide you with insight on how the people in this area perceive your organization ?