Describe the four Ps--product, price, place, and promotion--and explain how and why they are important to the organization ' s success. Examine the relationship between the organization ' s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization. Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan. Format your paper consistent with APA guidelines. =================================================== HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
Describe the four Ps--product, price, place, and promotion--and explain how and why they are important to the organization ' s success. Examine the relationship between the organization ' s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization. Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan. Format your paper consistent with APA guidelines. =================================================== HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
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Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases. Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following: Describe your research method. Describe the databases and findings. Describe at least two strategies you could use to segment your market. How does this profile provide you with insight on how the people in this area perceive your organization?